Freelance Brand & Campaign strategist.

Hi!

I'm Dieter and I have over 15 years of experience working with some of Belgium's top advertising agencies. As a freelance strategist, I have had the privilege of creating award-winning campaigns for both B2B and B2C brands. Prior to freelancing, I was head of planning at DDB Brussels where I managed a team of talented planners.

As a lecturer in Brand Innovation at Artevelde University of Applied Science, I am forced to remain relevant and keep up with the Gen Zs and Alphas of this world.

A selection of brands I worked for

  • Technology & E-commerce - Employer branding - Global

    Brand positioning / Full funnel recruitment campaigns / B2B programme launch / Research design and analysis / Global creative platform development / Event strategy / Content strategy

  • Retail - B2C - Belgium

    Local campaign development / Sales activations / Research analysis / Segmentation & CRM strategy / Build KPI dashboard / Set up annual communication plan

  • Pharmaceutical - B2B2C - Belgium

    Positioning and launches new products (Rhina NaturActiv) / Local development of product campaigns / Interview & research healthcare professionals / Segmentation / Development of POS toolbox

  • Theme park - B2C - Belgium & France

    Positioning / Creative development of creative platform / Full funnel campaign strategy (brand & sales) / Setting up KPI dashboard

  • Automotive - B2C - Belgium & Luxembourg

    Local adaptation of new model launches / Creation of communication plan / Development of local ‘sales’ creative platform / Local activations / Marketing automation (performance)

  • Finance - B2C - Belgium

    Launch of Belgium’s first digital bank / Segmentation & positioning / Content strategy / Full funnel campaign development (Branding & acquisition) / Marketing automation

  • Media - B2B - Belgium

    Brand positioning / Brand manifesto / Segmentation

  • FMCG/ Beverages - B2C - Europe

    Re-branding excercise / Launch pan-European rebranding / Development of creative platform / Campaign strategy France & Italy / Set up brand architecture and product portfolio

  • NGO - B2C - Wallonia

    Development of fundraising - and branding campaigns

  • NGO - B2C - Flanders

    Development of fundraising - and branding campaigns / Set-up annual communication plan / Influencer- and content campaign / Media partnerships / Behavioural change campaigns / Research analysis

  • NGO - B2B - Global

    Content strategy / SoMe approach (focus on Linkedin) high value audience (B2B partnerships) / Influencer strategy

  • FMCG/ Food - B2C - Belgium & The Netherlands

    Re-branding / Launch pan-European rebranding / Development of creative platform / Campaign strategy France & Italy / Set up brand architecture and product portfolio

  • Government - G2C - Europe

    Behaviour change communication / Development of a pan-European toolbox / Campaign performance reporting / Establishment of country specific roll-out plans / Event strategy

  • Automotive - B2C - Belgium & Luxembourg

    Local adaptation of new model launches / Creation of annual communication plan / Development ‘sales’ creative platform / Local activations / Sponsorship approach Red Devils (Belgium’s nation football team) / Brand ambassador approach