What is your brand about? The goal is to identify what you want to be associated with, why your audience should care, and how it makes you stand out in the market.

What are we telling whom and how? Depending on your objectives and specific marketing goals, I'll design an actionable ‘campaign/sponsor/content/CRM … (or whatever most suited) plan.

We sell or else… It’s about turning strategy into standout executions that break through the advertising clutter. Guiding creative teams towards ideas that make people laugh, feel, move, or touches them at the heart.

From building an actionable KPI dashboard to measuring the full marketing funnel, research - both quantitative and qualitative - is the backbone of effective marketing planning

After all these years, I still love to share and talk about great, innovative advertising that I'm positively jealous of. Creativity, when used well, can make all the difference. So it's sad to see that most of the advertising is just rubbish, annoying and a waste of money.

The things I wish I had known when I started out as a strategic planner in an advertising agency. I can guide and work with junior planners to do their best work and grow in their role, sharing what I know and the mistakes I've made.